We developed an almost fully automated pipeline for generating social media marketing videos directly from ERP data (such as products, prices and special offers) for Vasudha GmbH.
The workflow integrates several AI and software technologies into a unified production pipeline:
- AI-generated mascot video – A video LLM creates a short, funny video featuring a cute brand mascot.
- Voice cloning – The mascot’s voice is extracted and cloned to create a consistent voice identity across the campaign.
- Dynamic offer generation – Product and pricing data from the ERP system is transformed into animated promotional video content using Manim, with the cloned voice used for the voiceovers.
- Automated video composition – The individual video sequences are assembled using FFmpeg into a finished, Instagram-ready video.
The entire process is driven by structured ERP data, meaning that new products and offers can be turned into engaging marketing content with virtually no manual production effort.
This project demonstrates how we combine LLMs, generative video, voice cloning, programmatic animation and conventional software engineering to build sophisticated AI-driven content pipelines – not just AI demos, but automated marketing communication systems with real business data.
